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The long-standing tradition of holding markets in Florence is deeply rooted in the city’s merchant history and daily life of its inhabitants.
Markets are really the best place for finding bargains as well as enjoying one of the most typical, colourful features of Florence: we provide a non-touristy experience so that you will feel like a real native Florentine.
You will meet your guide at your hotel (if central) for a discovery of the Florentine stalls with a personal guide. The tour includes best wine and Tuscan and Italian street Food as well as an off-the-beaten path glimpse of “Life in Florence” culture, architecture, entertainment offers and neighborhood restaurants.
Visit the first floor of the San Lorenzo Market : all shops are run by authentic producers who share a passion for their specialities.

Additional Information

meeting _point
From Florence city centre or pick up in hotel if centrally located
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  • Licensed guide 3 hrs AM
  • Pick up from your hotel if central located
  • Wine tasting with street food tasting


  • RENT OUR EARPHONES Listening to your tour guide with earphones, which let you hear the explanations in all tranquility – especially when the group is very big.
  • Availability of guides in the major European Language (English/French/German/Spanish).
  • Eventual other language on request (supplement to be advised)


  • From Florence city centre or pick up in hotel if centrally located


  1. Firenze