The best of town temptations: visit the antique Florentine perfume shop, Officina Profumeria-Farmaceutica Santa Maria Novella.

Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest pharmacies in the world, founded in 1221 by Dominican monks in Florence, Italy. Originally established to prepare herbal remedies, balms, and ointments for the monastery's infirmary, it officially opened to the public in 1612.

Today, Santa Maria Novella is renowned globally for its luxurious perfumes, skincare products, traditional soaps, candles, herbal liqueurs, teas, and apothecary-style goods, all crafted using ancient recipes and artisanal methods. The Officina's flagship location in Florence, housed in a historical building adorned with ornate frescoes, vaulted ceilings, antique furnishings, and marble counters, reflects its heritage and elegance.

Santa Maria Novella products are celebrated for their natural ingredients, exquisite scents, and meticulous craftsmanship.

After you will visit the  Museum of 2 Famous stylists born and lived in Florence 

Salvatore Ferragamo

Salvatore Ferragamo is a renowned Italian luxury fashion brand, founded by its namesake designer Salvatore Ferragamo in Florence in 1927. Known initially as the "shoemaker to the stars," Ferragamo gained global recognition for crafting footwear that combined style, elegance, and innovation. The brand is celebrated for its impeccable Italian craftsmanship, timeless designs, and high-quality materials. Today, Ferragamo’s product range includes luxury footwear, leather goods, ready-to-wear apparel, eyewear, fragrances, and accessories, embodying sophisticated Italian elegance and classic appeal.

Gucci

Gucci is one of the most iconic luxury fashion houses worldwide, established by Guccio Gucci in Florence in 1921. Initially recognized for leather craftsmanship and luggage, Gucci became famous for its distinctive designs, characterized by innovative style, luxurious materials, and distinctive branding, including the iconic GG logo, horsebit motifs, and green-red-green stripe. Gucci’s eclectic and contemporary approach, merging classic Italian craftsmanship with fashion-forward aesthetics, has established it as a global fashion powerhouse. Its product lineup includes apparel, handbags, shoes, jewelry, watches, eyewear, fragrances, and home décor, consistently embodying creativity, luxury, and Florentine heritage.

· The experience is available in Italian, English, French, Spanish and German.