Are guided tours in Florence worth it? Learn about different types of guided tours and what to consider when booking a guided tour.

Rain doesn't hide Florence's beauty - it shows it.

How Anna Maria Luisa de' Medici Saved Florence Through Art

Florence has all the activities to warm you up this chilly month

Discover Italy's Carnival Treats and Revisit Childhood

Discover the Royal Apartments at the Pitti Palace, where you can live out your Bridgerton fantasy.

With all the excitement Florence has to offer, it is easy to get confused about where to start. Whether you are looking for a calm, comfortable start or an exciting, experience-filled beginning to your trip, we have recommendations to fit your ideal first day.

In remembrance of Mark Rothko and his emotion-evoking art, an exhibition is being held in Palazzo Strozzi, taking place from March 14th to August 23, 2026. This is one of the most significant exhibitions ever devoted to Rothko in Italy. It will include over 70 works pulled from his family, major international museums, and private collections. What better way to experience this historic showing than a detailed private tour with locals of Florence who truly understand the significance and history of Rothko's art!

Discover the activities in the Tuscany region of Italy that are perfect for the chilly month of February.

This year's famous Lunar New Year is all about the horse, and what better way to celebrate than through Florence's rich art history! During this time, the city takes on a new layer of cultural richness. The symbolic animal of the horse represents strength, freedom, and vitality, all qualities that shine through the city’s artistic heritage, from dynamic sculptures to centuries‑old paintings and monuments. Exploring the Lunar New Year in Florence is the perfect way to connect with this year’s zodiac animal. The city is full of remarkable art and architecture, and you may notice the continuous appearance of the horse's spirit as you wander through Florence! To deepen this experience and celebration, take part in our audio-guided tours available in more than 15 languages! Unfold the zodiac's symbolism with the masterpieces Florence has to offer through locations such as the Uffizi gallery, piazzas, cathedrals, and much more!

Florence is one of the most amazing cities you can visit! It has so much to offer, but we understand that it can get overwhelming. It is very important to have a clear understanding of the right places and experiences to book, especially as a first-time visitor. This is why you must plan smartly so that you can make the most of your time in Florence, and what better guide than one coming from locals who work with travelers every day! Here’s what we recommend booking — and what you can safely skip.

There is no better way of discovering an authentic Italian holiday than visiting Carnival. Carnival is a celebration to begin Lent, a period of fasting and reflection before Easter. Throughout Italy, it is commemorated by festivals, food, parades, and costumes from the beginning of February to the beginning of March. Each Italian city and region has its own traditions, and Florence is no exception. The city offers so many unique, exciting experiences; the key is to know where to find them.

Cinque Terre in January: The Charm of Authenticity in the Off-Season Visiting the Cinque Terre in January means discovering their truest side, the one that often goes unnoticed during the summer months. When the crowds thin out and silence once again converses with the sea, this corner of Liguria offers an intimate, authentic, and deeply evocative experience.